AI Overviews: The end of advertising-driven publications?
And how can newsletters like Substack's survive in this new world? A possible solution is pointed out.
This is an English translation of the text published in our sister magazine, Emprender (link below).
AI Overviews: The end of advertising-driven publications?
And how can newsletters like Substack's survive in this new world? A possible solution is pointed out
By now, publishers and many creators should be aware of the news about AI Overviews (which, however, I summarise below), so first I'd like to examine what the outlook will be for publishers, and what Substack creators and writers can do.
On the one hand, if publishers and publications cannot make a living from advertising, it is possible that most will opt to build paywalls for users to pay for. This may lead to a world where:
Almost all private and non-subsidised (politically, etc) publications will have their content restricted with paywalls, of whatever kind.
Google will offer more and more information and direct answers, as people, faced with so many websites where you have to pay to read the content…
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